John Wayne was a man’s man. Images of him cocking his head to the side and lighting up a smoke exude machismo. James Dean was dashing and even more gorgeous in a white tee, balancing a cigarette between his lips amidst a perfect smile. Even America’s beloved Audrey Hepburn smoked and she just looked so cute doing it! But the truth is, the celebrities of Hollywood’s Golden Age were paid generous amounts to promote smoking. Tobacco companies paid to have their products endorsed and it worked incredibly well. Demand was high and so were sales. Fast-forward a few decades later, and tobacco advertising is one of the most regulated forms of marketing. Celebrities still smoke in movies and music videos but it is not as prevalent as it used to be. The undeniable fact is that smoking causes cancer. It ages the skin and decays the teeth. In an industry that revolves around beauty and youth, celebrities can’t afford to sabotage their appearance for a puff of tobacco smoke. This is why electronic cigarettes are becoming the go-to choice for celebrity smokers who are trying to quit or switch to a healthier alternative.
Leonardo DiCaprio and Julia Dreyfus were both spotted vaping at the Golden Globes this year. In fact, Dreyfus was wearing sunglasses and smoking indoors. Both stars looked extremely content and happy to be able to get a nicotine fix without bothering others in the room. Ecigs have become so popular in Hollywood that there’s even a Pinterest board dedicated to photos of celebrities smoking them!
Celebrities are making the switch because e-cigarettes are safer. They have no tobacco or harmful additives found in traditional cigarettes, and do not produce an offensive odor, so people can use them indoors. That means not having to leave the party in order to smoke. How convenient is that? Whether it saves you from encountering paparazzi or simply saves you a trip outside, isn’t it time you made the switch?